InFocus: Commercial Risk Expertise

The expertise brokers need

The expertise brokers need

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Since commercial underwriting often serves as the backbone to the success of any broker / insurer relationship, brokers need to know that they can rely on an organization with skilled professionals throughout Canada.
 
“Many of our underwriters have been in the business for 15 or more years, and have the expertise to look at all types of businesses regionally and nationally,” said Kent Pitkin, national director, commercial lines, APRIL Canada.
 
Pitkin notes that Brokers are drawn to APRIL’s underwriters for their deep wealth of knowledge, commitment to products, and uncompromising attitude toward helping brokers conduct their business as efficiently as possible.
 
“When it comes to ‘out of the box’ or emerging risks, brokers often rely on underwriters to help them understand the full exposure of their client, and develop the necessary coverages to protect them,” Pitkin said.
 
Pitkin describes this as APRIL’s “key value proposition,” and members of his team seem to agree – some even take it as a point of pride to develop ongoing and collaborative teamwork with their broker partners.
 
More than anything else, though, brokers should make it a priority to work with an MGA who values them as a partner, and recognizes the value in working collaboratively toward a solution that’s in the best interest of the insured.
 
“We have underwriters who have been specializing in certain industries for more than 25 years, and brokers will rely on their expertise in underwriting accounts and go specifically to them,” said Pitkin.
 
This makes the APRIL Canada team an obvious and almost indisputable choice amongst MGA wholesalers.
 
“It’s not just about the money, but it’s about the relationship and developing that loyalty of brokers placing their business with someone who will actually listen to them and help them out,” said Manuela Ziemer, complex casualty underwriting manager at APRIL.

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APRIL Canada is an independant MGA backed by worldwide expertise in providing innovative insurance solutions for your hard to place insurance risks.

True to its values and commitments, APRIL strives to give meaning to the customer relationship. Providing the best solution for an insured is accomplished with team work between the Broker and underwriter. A relationship built on trust enables us to find the right coverage.

APRIL Canada has more than 150 employees, 5 offices Canada Wide, 45,000 Policy Holders and 1,500 Broker Partners.

Choosing APRIL, is being assured of the benefit of such high quality advice and excellent service. We do not provide ready made products, but made to order solutions. For us, each risk is unique and deserves an in depth understanding.

Anticipating the needs and expectations of Brokers, maintaining an open dialogue, being innovative with products and services: this is the key to customer relationships at APRIL.