“Colour preferences change throughout time and may differ by region or vehicle type,” Nancy Lockhart, a colour marketing manager with Axalta Coating Systems, told Fox Business
. “The personality of the vehicle is as important as the personality of the buyer. The vehicle style, design and branding can influence colour choices.”
But sometimes, colour selection comes down to simple practicality.
Those looking to purchase a white vehicle might be less driven by the need to want people to think that they are young and modern, but more concerned about living in a hot climate, where light coloured vehicles reflect the sun’s rays, as opposed to darker vehicles that absorb and retain the heat.
What is the most popular purchase?
In 2013, white was the world's most popular car colour — again. After white, buyers like black, silver and gray, according to reports from PPG Industries and Axalta Coating Systems.
But times may be changing. Colour experts predict we're about to become more daring.
“The pendulum is swinging back,” Susan Lampinen, group chief designer, color and material, for Ford Motor Company, told Edmunds.com. “where people are not afraid to express themselves with colour.”
The new willingness is tied to people becoming accustomed to brighter colour appliances and technology, she added, and that is translating into brightly coloured vehicles. (continued.)