Michel Laurin

Michel Laurin

Michel Laurin
President and COO
Industrial Alliance Auto and Home Insurance

Under Michel Laurin’s leadership, Industrial Alliance Auto and Home Insurance has been the fastest-growing company in Quebec for four years running. He was instrumental in the launch of Mobiliz, a program which uses technology to rate and change the behaviour of young insured drivers through a variable monthly premium. The program won the Celent Technology Award last year, and Laurin says it’s producing real-world results as well. “We want this to help young drivers change their behaviors,” he says. “And it’s working.”

Company Information

  • Industrial Alliance Auto and Home Insurance
  • 1080 Grande Allée West 1907, Station Terminus Quebec City, Quebec G1K 7M3

Contact Information