American insurer expands in Alberta market

One U.S. insurer has seen an “underserved segment” of the Canadian market, and has decided to expand in into the Alberta auto insurance space.

Motor & Fleet

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One U.S. insurer has seen an “underserved segment” of the Canadian market, and has decided to expand in into the Alberta auto insurance space.

Esurance, the company that provides self-directed consumers with a smart choice for auto insurance, today announced that it has expanded internationally into Canada.

“Our research indicates there is an underserved segment of the Canadian market that prefers a self-directed experience,” said Jonathan Adkisson, President and COO of Esurance Canada. “Esurance offers a new choice to help Albertans save time and money on their auto insurance.”

The company offers a suite of benefits such as Coverage Counsellor — an online tool that helps consumers find the right insurance coverage for their needs.

“Esurance is driving the evolution of self-directed insurance by providing consumers with innovative tools and technology that offer exceptional value,” said Esurance President and CEO Gary Tolman. “Canadians use the internet at a higher rate than any other country, yet quoting and buying insurance online is still in its infancy. We think there is a tremendous opportunity to introduce Canadian consumers to insurance for the modern world.”

Esurance is backed by the strength and experience of Allstate. Canadian consumers can be confident knowing that Esurance has a dedicated team of specialized licensed representatives and customer service associates to serve their needs.

“We are pleased to welcome Esurance to the Canadian market to enhance the options available to self-directed consumers,” said John O’Donnell, President and CEO of Allstate Insurance Company of Canada. “With their entry into Canada, our combined companies can now meet the needs of Canadians according to their buying and service preferences.”

 

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