Duck Creek Technologies has brought in Bindu Crandall to serve as chief marketing officer. In this role, Crandall will steer the company’s strategic marketing and branding initiatives, driving its global growth and reinforcing Duck Creek’s position in the property and casualty insurance software and services sector.
Crandall brings more than two decades of experience from enterprise technology companies, specializing in branding, demand generation, thought leadership, and content strategy. Her successful track record in launching brands and products through revenue-driven marketing and sales strategies positions her well for the post.
“Bindu is a seasoned marketer and leader who understands how to connect with SaaS (software as a service) customers and deliver value,” Duck Creek chief executive Mike Jackowski noted. “She has a wealth of experience building and scaling world-class marketing organizations for cloud-based software companies.
“I am thrilled to welcome her to the Duck Creek team and look forward to working with her to accelerate our growth and expand our market leadership.”
Prior to her Duck Creek appointment, Crandall held the CMO position at Accenture’s Navisite, a digital transformation and IT services provider. She also spent time as senior vice president of marketing at Optima Healthcare Solutions following her stints at the likes of Internap, McKesson, and Cisco predecessor firm Scientific Atlanta.
Commenting on her move, the marketing leader said: “I am honoured and excited to join Duck Creek at this pivotal time in the insurance industry. Duck Creek is a visionary company that is transforming the way insurers operate and serve their customers.
“I am impressed by the company’s culture, products, and customer-centric approach. I look forward to collaborating with the talented Duck Creek team and partners to amplify our brand, engage our audiences, and drive business outcomes.”
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