Economical Insurance renews partnership with Red Cross

Company to provide funding to humanitarian organization over the next three years

Economical Insurance renews partnership with Red Cross

Insurance News

By Lyle Adriano

Economical Insurance revealed that it has renewed its partnership with the Canadian Red Cross.

The renewal comes as a recent report by the Insurance Bureau of Canada reveals that in 2016, the total value of insured damage hit a staggering $4.9 billion due to terrifying and costly natural disasters.

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The renewed partnership will see Economical provide the Red Cross with $450,000 over the next three years for the national disaster management program. According to a release, the partnership will deliver at least 175 emergency preparedness sessions in Vancouver, Edmonton, Calgary, London, Kitchener-Waterloo, Hamilton, Mississauga, Toronto, Ottawa, Moncton, and Halifax.

“The first 72 hours are the most crucial after a disaster,” said Canadian Red Cross president and CEO Conrad Sauvé. “Thanks to Economical, thousands of Canadians will have the knowledge and tools to be safer and better prepared for emergencies.”

“Our partnership with the Canadian Red Cross shows our commitment to helping those who need it most in times of distress,” Economical Insurance president and CEO Rowan Saunders explained. “We are honoured to continue to partner with the Canadian Red Cross in all the important work they do to better prepare Canadians to cope with disasters.”

Economical’s partnership with the Canadian Red Cross began in 2013, following the Southern Alberta floods. In the following three years after, the collaboration helped deliver emergency preparedness training to about 15,600 Canadians. The training instructed people on how to plan and prepare for the first 72 hours after a major disaster strikes.


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