Edmonton brokerage goes digital

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Edmonton -based Go Insurance on Tuesday unveiled a digital brokerage strategy for its auto insurance offering.
 
The broker tapped Applied Systems, a specialist in cloud-based brokerage management, to consolidate its business operations onto a single integrated software system, also including and extending its rating services and customer self-service offerings to increase client satisfaction, build client loyalty, and drive greater brokerage value.
 
“The business of insurance is changing, with consumers demanding anytime, anywhere access to information and service,” said Jeff Purdy, senior vice president of International Operations, Applied Systems. “Leveraging Applied Epic and our leading cloud, self-service and mobile software, Go Insurance has automated operations and elevated their business value by delivering a branded self-service portal and mobile app to provide clients anytime, anywhere access to insurance quoting and policy information.”
 

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